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In 1983, a small retail store on Galveston Island, off the coast of Texas in the Gulf of Mexico, set the stage for an original t-shirt line that was spawned from the influence of the Caribbean West Indies. Founder Joe Flores, a native Galvestonian, was also inspired by an island vagrant who always greeted people with the word, "yaga." (Yaga is a Jamaican slang term used as a greeting or a way to attract attention. The community came to associate the word with a mo' bettah feeling.) Yaga blends cultures and lifestyles into a collection that is relaxed, fun, and stylish.
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