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Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature. Patagonia's values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach Patagonia takes towards product design demonstrates a bias for simplicity and utility.
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