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In 2001, brothers, Steve and Darren Rosenberg noticed that polarized eyewear as the world knew it had serious shortcomings in all available materials. They saw through the fancy names and marketing spin of the leading eyewear brands and realized that polarized eyewear could be pushed to a level never before seen. With their entrepreneurial drive and passion to evolve the world optically, they set out to create a new polarized lens material that would enable their customers to experience clarity and polarization like never before.
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